Pitched and secured coverage for a human-interest story honoring Scoutmaster Tim Falendysz’s 40 years of service. Developed compelling angles, incorporated data and quotes, and tailored outreach to align with local media’s editorial style. Demonstrated strong storytelling and relationship-building skills to elevate community voices.

Crafted and pitched an executive feature highlighting Karen Hung, CEO of Silver Rock Consulting. Positioned her as a thought leader in business transformation and civic engagement by integrating professional achievements, board leadership, and community impact. Demonstrated ability to distill complex credentials into a compelling narrative tailored for media audiences.

Worked to develop media outreach for the launch of Community Care Inc’s adult day and health center in Racine, Wi. Developed targeted messaging to highlight the center’s impact on underserved elderly and disabled populations. Coordinated media invites, framed story angles around community wellness and equity, and supported interview planning for key stakeholders.

Partnered with Dress for Success Indianapolis to develop inclusive digital strategies as part of a senior capstone project. Delivered a brand analysis, SEO/web copy recommendations, and a paid ad campaign concept aimed at building trust with LGBTQ+ audiences. Centered the work on authenticity, accessibility, and community insight.

Supported the documentation and communications strategy for YMCA Europe’s partnership with Accenture, which has helped deliver holistic support and vocational training to over 42,000 refugees and internally displaced people across Eastern Europe. Highlighted the power of cross-sector collaboration to rebuild lives and strengthen communities.